Google reporting connection
Read-only marketing reporting for EventWell account owners
EventWell lets a business owner connect Google Ads and Google Analytics 4 to view marketing performance alongside leads, events, and revenue inside EventWell. BoostWorks develops and operates EventWell as part of the BoostWorks Well Suite.
What the connection does
- The EventWell owner starts the connection from Settings > Sources.
- Google shows the exact Google Ads and read-only Google Analytics permissions requested.
- The owner selects one advertiser account and one GA4 property returned by Google.
- EventWell imports reporting totals and refreshes them on a schedule for the owner's dashboard.
Imported reporting may include campaign names and identifiers, impressions, clicks, spend, conversions, conversion value, sessions, active users, engaged sessions, and key events.
The integration is reporting-only. EventWell does not create or edit ads, campaigns, audiences, Google Analytics properties, or Google account settings.
Security and customer control
OAuth tokens stay on EventWell's servers, are encrypted before storage, and are isolated by customer account. Only an authorized EventWell owner can connect, configure, synchronize, or disconnect Google.
An owner can disconnect from Settings > Sources at any time. EventWell attempts to revoke the Google authorization and deletes the stored tokens, connection, and imported Google reporting data. Access can also be revoked from Google Account permissions.
Policies
See the EventWell Privacy Policy and Terms of Service. EventWell's handling of Google API data follows the Google API Services User Data Policy, including its Limited Use requirements.